Dot Bakery & Café started as a humble, unknown Instagram account, Madelienabakery, in our home kitchen in 2012. The account was barely noticeable and had any followers in the first year, yet we stuck with it as it is what we do and achieve in it was our passion. The account followers and orders started increasing gradually and steadily in the following years until we reach a point where it outgrew the capability of a single woman, who was still attending university at that time, and the home kitchen we worked from. That is when building another kitchen in our home to act as a small bakery was a necessity. After building the new kitchen and growing the team, the delivered orders saw a big jump. With it, the ambition for this company kept growing until 2017, where the decision to move out from to open one of a kind store in Hofuf and that is when Dot Bakery & Café was officially born.

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As we started this company from “zero” in our home kitchen, we learned, by practice, the in and out of our craft, we learned the value and saw the immediate effect of good customer service, and we learned what our customers want and prefer and we tailored our menu to their taste.  Since we worked alone for the first five years, we read and listened to every comment from our customer base. Every positive comment was a fuel to drive our ambition forward. Every negative comment was a learning step, whether to improve product, delivery or customer service.

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Now that we grew to be a big company, we still have those value. We knew the importance of this experience and these lessons and we used them as a base of the culture we have and we’d like to keep in Dot Bakery & Café.